Starts in September 2025
Starts in September 2025 in Munich/Ismaning
EXPAND YOUR COMPETENCIES IN MANAGEMENT FOR PERFORMANCE-ORIENTED FOOTBALL
Do you want your decisions to stand for success? Are you already active in the club sector and interested in a leading management role? Are you also fascinated by life and developments in and around your club? Then the CAS “Management in performance-oriented soccer” is just right for you. In the program, which is specially tailored to soccer, you will lay the foundation for your successful work as a competent soccer manager for your club.
With us, you will develop a 5-year strategy for your club. The individual modules will successively prepare you for this. This will benefit you and your club immediately and in the years to come.
We see it in all our conversations with the top personalities in the industry: the importance of strategically thinking and future-oriented soccer managers, who take care of both the day-to-day organization and are responsible for the long-term strategy of a club, is constantly increasing. Because only professional management can exploit the full development potential of a club.
Thanks to the unique semi-virtual study concept (e-learning and attendance phases), you can also complete our modern training and further education to become a manager in performance-oriented soccer while working. We attach great importance to small learning groups, which is why the number of participants is limited to 30.
It is therefore best to register immediately for the next certificate course.
TOP EXECUTIVES FROM THE SOCCER MANAGEMENT INDUSTRY
Frauke Wilhelm
Graduate Psychologist & Program Manager IZ Sportpsychological Competencies at IFI
Markus Kraetschmer
Managing Director MK Consulting and lecturer for soccer management at the University of Applied Management
Dr. Fabio Wagner
Former Head of Program Management in Performance-Oriented Football at the IFI
Dominik Kupilas
Head of Fan & Business Development SV Werder Bremen
Björn Bremer
Managing Director of the IFI
Norbert Düwel
International Scout at Manchester United
Nadja Kischkat
Coordinator Administration Sport HSV Fußball AG
Johannes Baumeister
Managing Director jbsc Consulting
Christian Schweers
former Team Leader Business FC Bayern Campus
OUR PARTICIPANTS RATE US
Grade 1,51 Ø
Quality of the lecturers
Grade 1,71 Ø
Individual support
Grade 1,96 Ø
Learning Platform/Virtual Phase
Grade 1,66 Ø
Overall impression of the face-to-face event
OUR PARTICIPANTS RATE US
Grade 1,51 Ø
Quality of the lecturers
Grade 1,71 Ø
Individual support
Grade 1,96 Ø
Learning Platform/Virtual Phase
Grade 1,66 Ø
Overall impression of the face-to-face event
YOUR ADVANTAGES: YOU DEVELOP YOURSELF AND YOUR CLUB FURTHER
As you are surely aware, it is increasingly important to act in a future-oriented manner and to make all decisions with a view to the positive development of the club.
This means that the focus is on the individual. Team development, conflict management and the individual leadership style influence the progression in a club immensely. These soft skills paired with practical management know-how for the industry are the focus of the certificate course. Excellent speakers guarantee a program at the highest level.
You will deal intensively with your own management style, strategic club development, the organizational structure geared to this with regard to full-time and honorary positions, the marketing of your club through sponsorship, among other things, and
Project management from match day to club anniversary – always individually aligned to your current situation and your club. For this purpose, there will be a task in each module related to your club (see “Your Benefit” under module descriptions).
In your final paper, you will develop a strategy for the next five years in your club, taking into account the module topics. The focus should be individually aligned with the current challenges and needs of your club. This way you and your club will profit directly and in the years to come.
You will acquire know-how specifically geared to performance-oriented soccer, which is of great importance to the entire club. Your qualification creates confidence among all other internal decision-makers and has an extremely positive effect on external stakeholders in the industry.
SHORT PROFIL OF THE CAS “MANAGEMENT IN PERFORMANCE-ORIENTED FOOTBALL”
TARGET GROUP OF THE CAS “MANAGEMENT IN PERFORMANCE-ORIENTED SOCCER”
The CAS is a professional training and further education program and is aimed at club chairpersons or sporting directors from the performance-oriented soccer sector (women’s, youth and men’s). Committed officials from the amateur sector are also very welcome. People who are fascinated by and interested in soccer management also have the chance to gain a place on the certificate program.
For students from the fields of business administration, law, sports management, etc., whose goal is to end up in professional soccer, the certificate offers an excellent opportunity to develop soccer management-specific skills.
The content of the certificate also benefits active and former professional footballers who want to put their practical knowledge into practice and possibly continue to pursue a career in the soccer industry.
The profession of soccer manager has become an integral part of (professional) soccer. As in almost all areas, strong leadership and success-oriented dialog are also required in performance-oriented soccer. We see know-how in the areas of strategic club development, organizational structure between full-time and voluntary staff and marketing the club as key drivers of a successful future.
Prerequisites for participation in the certificate course are a qualified school-leaving certificate and a keen interest in soccer management. Personal experience in performance-oriented soccer is an advantage.
EXPERIENCE REPORTS & GRADUATES’ VOICES
“I particularly liked the practical relevance of the great lecturers and the fact that you can also apply the theoretical input optimally in other professional contexts outside of football.”
“Since I would like to continue playing as an active player in football after my career, I have always been interested in what happens off the pitch in a football club.
In the Certificate Management in Performance-Oriented Football, you will be given exactly this overall insight in the various modules that deal with specific sub-areas.
Particularly noteworthy are the lecturers from top-level football, who, in addition to the theoretical content, also bring very exciting and valuable practical experience with them.”
“My expectations for the certificate course “Management in Performance-Oriented Football” from the IFI were exceeded. The combination of theoretical topics with practical content was excellently transferred to us participants by the very good speakers. The group work and the exchange between us participants rounded off this training perfectly.”
“Das Zertifikat Management im Leistungsorientierten Fußball, ist für jeden interessant der professionell in einem Verein arbeiten möchte. Die Präsenztage sind zeitlich super aufgebaut. Die Dozenten kommen aus den unterschiedlichsten Bereichen und bringen durch ihr Fachwissen die nötige Expertise mit. Ich bin dem IFI dankbar für die Möglichkeit einer Hospitation bei Dynamo Dresden. Nicht nur Top Trainer sondern auch angehende Sportliche Leiter oder Teammanager können von dieser Möglichkeit nur profitieren. “
“With the Certificate Management in Performance-Oriented Football, qualified lecturers give you an insight into the inner structures of football clubs. On face-to-face days, you learn how the theoretical basics are put into practice at football clubs. The learning platform was very well prepared and gave me the opportunity to deal more deeply with individual topics with additional knowledge.”
YOUR LEARNING CONTENT IN THE CASE “MANAGEMENT IN PERFORMANCE-ORIENTED SOCCER”
Those who complete the CAS recognize the need for modern soccer managers to be able to optimally manage the entire club as a decision-making body.
The program also underlines the fact that there are clear tasks and areas of responsibility in the club and that appropriate knowledge and skills are required for this, which participants can acquire in this program in a theoretically sound but practical way.
The content is taught exclusively by top personalities with expertise.
The certificate specifically addresses the requirements, challenges and individual solutions for active and prospective managers in the performance-oriented soccer business. In the individual modules, participants deal intensively with the topics of leadership, strategic club development, goal-oriented organizational structure, marketing and sponsoring, as well as matchday and project management.
The learning platform provides you with the basics of sports management It gives you the individual opportunity to refresh or acquire new knowledge. Texts and instructional videos are provided for this purpose. The content of this module is reduced to the content taught in the bachelor’s degree program with a focus on soccer management at the University of Applied Management.
Module 1: LEADERSHIP – FUTURE-ORIENTATED MANAGEMENT
Module 2: STRATEGIC AlIGNMENT OF A FOOTBALL ASSOCIATION
Module 3: MARKETING POTENTIALS IN FOOTBALL
**Further content can be viewed by clicking on the plus sign
OUR LEARNING CONCEPT: BLENDED LEARNING, FLEXIBLE ALONGSIDE SPORT & WORK
Blended learning is even more than e-learning: it combines the classic face-to-face seminars with various online learning formats, thus making learning more modern, flexible and transfer effective. Due to the semi-virtual concept and the block models, the programs are extra-occupational and can therefore also be carried out alongside sport and family.
The certificate program is therefore much more than an online or distance learning program.
In order to test the knowledge gained, online tests are just as possible as study papers on individual topics.
The innovative learning approach guarantees the compatibility of work, sports and further education.
Lecturers with enormous subject expertise impart practical knowledge at the highest level during the ten days of attendance.
OUR LEARNING CONCEPT: BLENDED LEARNING
Blended learning is even more than e-learning: it combines the classic face-to-face seminars with various online learning formats, thus making learning more modern, flexible and transfer effective. Due to the semi-virtual concept and the block models, the programs are extra-occupational and can therefore also be carried out alongside sport and family.
The certificate program is therefore much more than an online or distance learning program.
In order to test the knowledge gained, online tests are just as possible as study papers on individual topics.
The innovative learning approach guarantees the compatibility of work, sports and further education.
Lecturers with enormous subject expertise impart practical knowledge at the highest level during the ten days of attendance.
CAS SIMPLY EXPLAINED
Extra-occupational training and further education courses that can be completed with a Certificate of Advanced Studies – CAS for short – offer the opportunity to deal with a topic academically and acquire a qualification below an academic degree (e.g. Bachelor). CASs are also assessed according to credit points under the European Credit Transfer System (ECTS). Accordingly, these credit points are also recognized throughout Europe. CASs can be upgraded to a Diploma of Advanced Studies (DAS) or other academic degree programs by attending further CASs and writing an academic thesis.
YOUR CAREER OPPORTUNITIES AS A MANAGER IN PERFORMANCE-ORIENTED SOCCER
If you are a convincing manager in performance-oriented soccer, you can take on maximum responsibility as a leading force in sports clubs and lead the club into a successful future. With your skills and knowledge, you will become one of the faces of the club and make a significant contribution to its success.
With the benefits from each module (see “Your Benefits” under module description), your club will benefit in the immediate future and in the long run. You may have the chance to make the next step in your career or to turn your hobby into a profession.
Within the certificate course you get the opportunity to create your own visions for your club. With the appropriate strategy development you lead your club future-oriented.
Your cooperation and your area of responsibility extend across all levels and range from volunteers, fans, club members and sponsors to the team and the team behind the team. Successful communication and efficient planning have a significant influence on the success of your club and therefore continuously increase your personal value on the transfer market.
Do you want to take the next step? Then continue your development with our CAS Management in Performance-Oriented Football!
THESE COOPERATION PARTNERS TRUST
IN OUR EXPERTISE
By cooperating with us, our partners come into direct and personal contact with decision-makers from the soccer industry who work for us as lecturers or people with expertise.
In addition, partnerships enable contact with people who already work at clubs or associations and who are already deciding, or will soon be deciding, on their own collaborations with partners.
The early point of contact with current and future executives enables the development of new business areas.
During excursions, cooperation partners can also present themselves as attractive employers.
THESE COOPERATION PARTNERS TRUST
IN OUR EXPERTISE
By cooperating with us, our partners come into direct and personal contact with decision-makers from the soccer industry who work for us as lecturers or people with expertise.
In addition, partnerships enable contact with people who already work at clubs or associations and who are already deciding, or will soon be deciding, on their own collaborations with partners.
The early point of contact with current and future executives enables the development of new business areas.
During excursions, cooperation partners can also present themselves as attractive employers.
STUDIENORT: ISMANING
The Stuttgart campus is located right in the heart of the Neckar metropolis.
Here, modern and friendly seminar rooms await you, which are optimally adapted to your learning needs.
Ideally connected to public transport and the highway, you can be in the heart of the state capital or at the airport in less than 20 minutes. Accommodation in all categories is available in the immediate vicinity of Steinheilstraße.
Steinheilstraße 4, 85737 Ismaning
FAQ
Contact
BENJAMIN BIRZER
Manager Training & further education
International Football Institute
Steinheilstr. 8
85737 Ismaning
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