Dr. Alexander Schmalhofer

is an expert in the field of football intelligence at the International Football Institute and active there as programme director of the university certificate “Match Analyst in Professional Football”. In his main job, he serves as Head of Sports Analytics & Development at Red Bull Soccer.

Academic career

  • Doctorate at the Chair of Training Science and Sports Informatics at the Technical University of Munich

  • Sports scientist with focus on competitive sports at the TU Munich & UEFA A-licence coach

  • Graduate DFL/DFB Certificate Management in Professional Football

Selected reference projects

  • 2017 – 2021Head of Match Analysis & Innovation Projects at FC Red Bull Salzburg

  • 2014 – 2020 Expert advice from Oliver Kahn and ZDF on match analysis for the Champions League, World Cup and European Championship

  • Seit 2015 Development and programme management of the university certificate “Match Analyst Football” – the first educational programme of its kind in the German-speaking world.

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